Case Studies
Marketplace and Content Integration
The stories behind what I produced, my roles, and the design thinking and process I apply to bring end-to-end product visions to reality.
Version 0.0 - POC for a Single Branded Marketplace
March 2014 - April 2015
Proof of Concept for an Enterprise Software Solution allowing educators to search, discover, and onboard all of their educational content from one place.
Case Study Collection: Iterative releases of the Enterprise Software Solution
May 2016 - July 2019
Timeline of developing robust features to provide educators a best-in-class search and discovery experience, create brand awareness, and drive adoptions.
Design Release Timeline
May 2016 - January 2017
Case Study 1: Search Results Pages (SERPs)
Adding type-ahead and product-specific navigation allowing school administration and instructors to easily locate products used to create their courses.
January 2017- December 2017
Case Study 2: Product Detail Pages (PDPs)
Creating reusable PDP templates for next-gen Courseware, eTexts, and Learning Apps that meet the page features' broader product goals and measurable objectives.
December 2017 - October 2018
Case Study 3: Recommendations and Ad Placements
Developing back-end capabilities to drive the data-driven display of related products and marketing blocks to create awareness and increase revenue.
December 2018- July 2019
