Roles and Responsibilities

My Role

Product Owner, Senior UX Sole Lead, Interaction & Visual Design, User Testing, Wireframing, Prototyping.

The Agile Team

Product Manager, 3 Project managers, Lead UX Designer, UA Writer, Lead Web Dev Manager, 4 Overseas front and back-end development teams.

The Tools

• Sketch, Adobe Creative Suite (Diagrams, charts, wireframes, prototypes, redlines).

• InVision, Mural (Clickthroughs, sequencing, User Testing).

• Jira (planning, project management)

The Timeline

Project start: March 2016

Design Update Release: February 2017

Inline Page Sequencing Release: December 2017

Subsequent releases: Iterative/Ongoing

Scope & Constraints

• No other UX resources were granted to the project.

• Resources for research were not allocated.

PROBLEM

We literally had educators jumping through windows.

The current onboarding experience opened multiple tabs and windows to complete the basic task of adding Courseware, Etexts, and Learning Apps to their courses. The user journeys were disjointed and led to a decline in adoptions of our new product lines.

PROBLEM

We literally had educators jumping through windows.

The current onboarding experience opened multiple tabs and windows to complete the basic task of adding Courseware, Etexts, and Learning Apps to their courses. The user journeys were disjointed and led to a decline in adoptions of our new product lines.

Interviews with loyal customers surfaced frustration with the time on task, although the content met their learning objectives. Conversations with university staff and instructors at multiple national education conferences revealed the complexity of onboarding our products was enough to consider other publishers.

Solution

• Simplify the current process allowing adoptions, capabilities, and services to be displayed from within the LMS embedded in the university websites.

• Use APIs, single-source CSS, and components to deliver a seamless experience the carried the brand.

• Remove all complexity to reduce time on task.

PROBLEM

We literally had educators jumping through windows.

The current onboarding experience opened multiple tabs and windows to complete the basic task of adding Courseware, Etexts, and Learning Apps to their courses. The user journeys were disjointed and led to a decline in adoptions of our new product lines.

Interviews with loyal customers surfaced frustration with the time on task, although the content met their learning objectives. Conversations with university staff and instructors at multiple national education conferences revealed the complexity of onboarding our products was enough to consider other publishers.

Solution

• Simplify the current process allowing adoptions, capabilities, and services to be displayed from within the LMS embedded in the university websites.

• Use APIs, single-source CSS, and components to deliver a seamless experience the carried the brand.

• Remove all complexity to reduce time on task.